Schur Flexibles, one of the leading European suppliers of flexible packaging, decided to collaborate for the first time with FEBA organizing a Charity Run in order to fundraise for European Food Banks.
Together at a distance: following this credo, nearly 350 participants covered a total of 9.509.62 km jogging, walking, horseback riding or cycling.
The initial idea of not giving up on the usual annual run soon became a reality that led to an overwhelming result. “We did not want to simply accept that our employees cannot take part in various charity runs in their countries this year as usual due to the pandemic” stated Michael Schernthaner, CEO Schur Flexibles, explaining the origin of the company’s internal charity.
During the Charity Run, which took place from October 10th to 18th, the participants, from Austria to New Zealand (Schur Flexibles employees and some close partners) covered an average of 30 kilometres per person, rising to the challenge on an incredible wave of motivation.
“We are delighted with the extraordinary commitment of everyone and are very proud of the success of the event. Everyone gave their best. That welds together – over any distance” said a delighted Friedrich Humer, CSO at Schur Flexibles. Some participants have even completed marathons or cycled more than 150 km. Others have mastered mountain tours despite icy temperatures, walked on the beach at night or spent over 15 hours on their bike ergometer for an impressive individual performance of 400 kilometres.
The event became visible to the participants among others via LinkedIn using the hashtag #SFCharity.
Due to the extremely positive response of the participants to the event, Schur Flexibles is already planning a repeat in 2021.
The donation of almost €20.000 will go to the European Food Banks Federation’s network which daily combat food waste. For the Austrian packaging specialist, the sustainability of the food industry has high priority: the innovative packaging, indeed, helps to extend the shelf life of fresh food and thus to reduce waste.
From this alliance, FEBA is not only receiving a donation but has a partner with whom to cooperate and share the same goals.
Read the press release here.
