The Vegetarian Butcher, the Unilever’s plant-based food brand, decided to stand with the European Food Banks Federation and its network.
The company, founded from a ninth-generation meat farmer and a real meat lover, Jaap Korteweg, and acquired from the Unilever’s family, is responding to the growing trend among consumers to increasingly opt for vegetarian and vegan meals, making the plant-based ‘meat’ the standard.
Following the signature of a charitable donation Agreement between the European Food Banks Federation and The Vegetarian Butcher, in the last months of 2020, the latter donated more than a million of delicious products to FEBA members throughout Europe.
From the Netherlands to Poland, from Hungary to Germany – The Vegetarian Butcher and FEBA members have made every effort to handle these donations and redistribute the plant-based meat to their affiliated charitable organizations, such as soup kitchens and social restaurants, so that they could prepare healthy meals for vulnerable people.
“We’re happy to contribute to the great work the European Food Banks Federation does for people who need it most. This collaboration has a significant positive impact and makes all the difference. We like to say we’re making meat to please you – and being able to provide support to this great cause pleases us too” stated Hugo Verkuil, CEO of The Vegetarian Butcher.
“We are thankful to The Vegetarian Butcher for this generous donation which can provide the charitable organizations supported by our members in Europe with plant-based products. This collaboration can contribute to the improvement of the health and diets of vulnerable people while preventing that these products with taste and nutritional value go to waste.” said Jacques Vandenschrik, President of the European Food Banks Federation.
